Budweiser ‘Puppy Love’ Ad Wins the Super Bowl Again.
New England won the Super Bowl 28-24 against the Seattle Seahawks on Sunday and they were not the only ones who emerged victorious. The companies that put in a serious amount of cash necessary for advertisement during the game were rewarded with a large audience which according to Frank Pallotta of CNN moneyhad the largest audience averaging at 144.4 million.
Reaction of the audience to the advertisement was driven by individual taste and clearly some advertisements were better than others. This year’sSuper Bowl ad spot cost $4.5 million for 30 seconds of airtime. Budweiser’s “Lost Dog” ad won the AD meter from a consumer panel of 6,703 voters. It’s the third year in a row the ad has won.
The sequel which is a continuation of “Puppy love from previous games has received more than 24 million views on YouTube. It was produced by Central New York native Jason DeLand and Anomaly ad agency which he co-founded.
The tale sees a little puppy poking his head out of hay in a stall as a rancher is seen leading a Clydesdales into a stall. The curious puppy then jumps at the back of a truck but unfortunately gets trapped when the door suddenly shuts. When the truck stops in traffic the puppy jumps out and runs down a street. The lost puppy shelters in a box when it begins to rain before it begins the long journey home through the darkness. There is a standoff between the puppy and a wolf but several Clydesdales break free from there stale and runs to save the puppy scaring the snarling wolf.
The puppy and Clydesdales were first used together for marketing the Super Bowl in 2014.